Why Every Business Should Use Google Places

Google Places is one of the most important tools that businesses can use in their marketing efforts. In order to be able to succeed, a business needs to get their name out into the market. They must draw in traffic and then convince that traffic to purchase their goods/service. Google Places helps businesses promote themselves by offering a free page on Google that typically ranks rather well for any business that is searched on Google.Businesses have the ability to control/edit content on their place page as well as to help guide users towards entering their business. However, do you as a business know what is needed in order to access your Google Place Page? There are a lot of steps that businesses sometimes must go through in order to be verified as the business that they say they are. Do not worry if you don’t know the steps. Google makes it very easy for businesses to learn the step by step process to get a business registered with Google Places.Google Maps are used by thousands upon thousands of consumers today. It does not take a genius to realize that Google is only going to increase in market share. It would be stupid not to take advantage of the services that Google has to offer to the business owners of the world. Once you have a place page, you can update all of the details about your business on a regular basis. This helps ensure that no one is confused about what your business does or the promotions that you are offering.Google Places has helped some businesses increase their sales by over 50%! Simply being included in Google search is a major benefit for many businesses that deal with many different target markets. Take up your target market and you may just be surprised at the results that you get. Do not think that Google Places is simply for businesses that are new and hip. Even funeral homes, mom and pop flower shops and other businesses need to have Google Place Pages on Google Maps in order to make a big difference. That way, the business will be able to draw in new traffic and keep potential customers aware of what they offer. This is free marketing! Why not take advantage of what is offered to you at no cost whatsoever?

The Five Pillars of Marketing Success

Does the following give a pretty good picture of your current marketing activity?You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients.But this is not the approach that works to get a steady, predictable stream of new clients.Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”Random marketing is just that; it’s all over the place. You do a little bit here and a little bit there on an inconsistent basis. You are trying to keep your face, name, and message in front of your prospective clients but the results are unpredictable.The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum. You don’t do enough of one marketing activity to grab the attention of your prospective clients and move them to take action.The Focused Marketing Paradigm is very different. It’s based on repeatedly communicating very directly to your target market with a very definite end in mind. It gets the attention of your prospective clients and they ultimately take action.The Focused Marketing Paradigm has Five PillarsUnderstand and implement these five pillars and I promise you’ll see a shift in your marketing results.Pillar One: Focused GoalsA Random goal is saying something like, “I’d like to attract a few more clients to my business.” Not very compelling is it?A Focused goal is much more specific. “My goal is to land 3 new clients in the high-tech plastics business in the Houston area with an average project size of $30,000 each by the end of the year.”The more detail, depth, and specificity about the goal, the better. You’ve really thought through what you want to achieve and also have confidence that you could deliver if you did reach your goal. It’s so real to you that you can taste it.What is the Focused Goal for your marketing?Pillar Two: Focused Program or Service Random programs or services are generalized consulting, coaching or training programs. “I offer management consulting and training to corporations.” Kind of vague, right? But this is what I hear all the time.A Focused Program or Service is more tangible. “I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”In my business, I’ve always offered programs: The Marketing Mastery Program, the Marketing Action Group, and the More Clients Club. And each program has very specific parameters, deliverables, and objectives. It sure makes intangible services easier to market and sell.What is the Focused Program or Service you’re offering?Pillar Three: Focused Target MarketIn the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” This is too general and it makes it hard for clients to know if you understand them and can help them.A Focused target market is where you are absolutely clear what kinds of people or companies can most benefit from your expertise. And then you articulate that clearly.I worked with a financial planning company last year that targeted middle class families in the Buffalo New York area. Guess who they attracted to their practice? When people read about who they worked with on their website, they said, “That’s Us!” and called them.Who exactly is your Focused Target Market?Pillar Four: Focused Message and Value PropositionA Random message or value proposition tends to be too general and can be hard to pin down. It avoids making a promise that is meaningful to the prospective client.Messages such as, “We offer the best service in the industry,” or “Smart insights into great management,” are meaningless to your prospective clients. The value is not immediately obvious.A Focused message or value proposition zeros in on exactly what your clients get and what it means to them. I admit that this can be the marketing pillar that is hardest to pin down. Ultimately you have to test a number of different things.For the re-launch of the More Clients Club, my current value proposition is: “Everything Self-Employed Professionals Need in One Place to Attract More Clients.” And now, of course, I’m bending over backward to deliver on that promise.And a marketing message or value proposition is much more than a sound bite. Your message must permeate every aspect of your marketing, from your website to the emails you send out. Your prospects need to be constantly reminded of the value you offer.What is your Focused Message or Value Proposition?Pillar Five: Focused Marketing StrategyA Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. You’re just all over the place, throwing something at the wall, hoping it will stick, with no organized system or plan.A Focused marketing strategy is more like a putting on a theatrical production. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.Two examples:For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. Over a 6-week period, I filled my business for a full year – four years in a row.A career coach in one of my programs recently filled her practice in three months with a focused campaign of personalized emails designed to get appointments with her ideal clients. Then she converted a large percentage into paying clients.That’s the power of a focused marketing strategy.You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.Developing a focused strategy is the most complex and challenging of the Five Pillars. You can’t just put together something haphazardly and hope you get the equivalent of a professional Shakespearian production.What is your Focused Marketing Strategy?If you work to build a focused plan with these five solid pillars, your marketing will work better and faster, attracting more of your ideal clients, usually at a higher rate.I recommend you work on one pillar at a time. Write them out and fine-tune them until you feel confident and excited about them. Yes, you will need to do some research and study to make sure your plan is viable. But this is certainly better than spinning your wheels with a random strategy that is going nowhere.Cheers, Robert

Ladies Golf Clothing – The Design Process

Ever wondered how a range of golf clothing is designed and what steps are taken. We talk to the head designer at Green Lamb about designing a range of ladies golf clothing.
Q – What is your background Deirdre?

A – I have worked in design for many years. Before I joined Green Lamb I was designing both men’s and women’s clothing collections.

Q – When did you join Green Lamb?

A – Oh, it must be over 15 years since I started here!

Q – In a few lines what defines the Green Lamb Golf Clothing brand?

A – Green Lamb is a great brand to be involved with. Its customer is very loyal and as they have grown up and styles have changed so has the brand, which means it is always fresh.

Q – How does the design process work for a new collection like the Spring/Summer 2010 range for Green Lamb?

A – Design tends to be a constant evolution so there really is no start point to our design process. The team here is always on the lookout for inspiration, whether that’s new fabrics, trims, styles or colours. We are always brainstorming ideas, which is development work for future seasons.
This means that when the time comes to start putting together a new season’s collection we already have an idea of colours and influences for the range. We also meet with the sales and marketing team who give us helpful feedback they have had from our customers. We marry all of this together to create the collection.

Q – What was your inspiration for the Green Lamb Spring/Summer 2010 collection?

A – Colour is really important when we put together new collections. We look at what fashion trends there are and adapt them to our market. Red and black in our Andalucia colour story are really popular and these shades always work well in golf. Pink is an absolute must-have for our customers, but to keep our Milan range original we have combined two pinks, which are really beautiful. The Caribbean opal/melon colour palette best demonstrates how we can adapt fashion trends onto the golf course. The bright opal blue and melon yellow are very popular in the high street with the resurgence of 80′s fashion so we have taken this as inspiration and adapted it to the golf course to create a vibrant collection.
Another highlight you’ll see in SS10 is diamante and metallic detail. It is a completely new look for Green Lamb and is very feminine. We don’t like the word ‘bling’ but this type of intricate styling on the shirts really gives these garments a fabulous extravagant look.
One of our additional key objectives was to create easy to wear outfits. The designers always had ‘co-ordination’ in mind with every garment they conceived so every individual item can be teamed with another to effortlessly create lovely outfits. We want our customers to look stylish without thinking about it!

Q – How long does it take to design a collection – does it vary between Spring/Summer and Autumn/Winter?

A – The actual design process takes around 6 months from start to finish. Spring/Summer does tend to take longer than Autumn/Winter simply because the collections are larger. We like to offer customers more variety and a choice of pieces that co-ordinate through each collection. Despite being smaller in size, Autumn/Winter offers its own challenges as we have to cater for a lot of climates with fewer pieces. Our markets include the sunbelts of Europe and the colder countries where courses actually close so our garments have to continue to be appealing in all weathers.

Q – How many ranges have you designed for Green Lamb?

A – I’ve worked on quite a few of the Green Lamb ranges now – I dread to think how many!

Q – Are there any garments that are easier to design than others? Or, is there any particular garment that you prefer to design?

A – The most challenging aspect for us is how to keep polo shirts looking new, exciting and fashionable. Obviously every garment has to have a collar, but we keep things fresh by changing the shape of the collar, varying the sleeve lengths, altering neck shapes and the placket detailing.

Q – What is your fashion must-have for this season off the golf course?

A – Colourful suede wedges that will brighten up any outfit and military inspired shirt dresses. These are great as they are really easy to wear and there are styles to suit all shapes and age groups. Leather tops will also be really popular, even though they’re not to everyone’s taste!

Q – What trends should we look forward to this year?

A – You will see a lot of Military influences around and also fringing in accessories. White is also making a huge come back again. This Spring, jewellery can be bold but it needs to be chic, elegant and glamorous without being too showy.

Opt For Preventive Care To Reduce The Cost of Healthcare

People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.

Suggested article: Preventive Dental Care In California

What is Preventive Care?

Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.

Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.

People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.

What are the Preventative Care Services?

Here are some of the examples of preventive health care services, along with their frequencies. ·

Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.

· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.

· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·

Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.

· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.

Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.

Why Should Patients Opt for Preventive Care?

Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.

Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.

Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.

Impact of Preventive Care Cost on Health Care Costs

Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:

· Heart diseases

· Cancer

· Stroke and

· Chronic lower respiratory diseases

Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.

Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.

However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.

When and What Preventive Health Care is the Most Suitable?

A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.


Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.

Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.

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